Cookie Policy

1. About This Cookie Policy

(1) General Provisions

This website (the “Company Website”), which is managed and operated by JR East Marketing & Communications, Inc. (“we,” “us,” “our,” or the “Company”), may use cookies to enhance the information and services provided to all users of the Company Website (“Users”) and to enable Users to use the Company Website more conveniently.

This Cookie Policy applies to Users of the Company Website. Please review this Cookie Policy when using the Company Website. If you do not consent to the use of cookies, you may disable (block) cookies through your browser settings or the cookie settings interface on the Company Website. However, disabling cookies may affect the operation of the Company Website or certain services.

The types of cookies used on the Company Website and the methods by which Users may disable cookies are described in this Cookie Policy.

(2) Relationship with the Privacy Policy

For general information concerning the Company’s handling of Personal Information on each of its websites.

in connection with this Cookie Policy, please see the “Privacy Policy for JR East Marketing & Communications, Inc. Websites.”

2. About Cookies

A cookie is a small data file that a website writes to a user’s hard drive or device when the user visits the website, and is used to recognize information such as the user’s browsing history. Cookie information is exchanged through the user’s browser. Cookies enable a website to provide user-friendly services, such as remembering previous browsing history and settings. Browsing history may also be used for targeted advertising.

(1) First-Party Cookies and Third-Party Cookies

Cookies are associated with a specified domain. First-party cookies are cookies issued by the Company’s domain. Third-party cookies are cookies issued by the domain of a third party other than the Company.

(2) Session Cookies and Persistent Cookies

Cookies are classified as either “session cookies” or “persistent cookies,” depending on their expiration period. Session cookies are temporary and are automatically deleted when the user leaves the website or closes the browser. Persistent cookies remain stored for a specified period until they expire or are deleted from the browser.

3. Categories and Purposes of Use of Cookies

The cookies used on the Company Website are classified into the following five categories according to their functions and purposes.

(1) Strictly Necessary Cookies

Strictly Necessary Cookies are essential for the website to function properly and cannot be disabled in our systems. They are generally set only in response to actions taken by Users that amount to a request for services, such as setting privacy preferences, logging in, or completing forms. Users may configure their browsers to block these cookies, but some or all parts of the website may then fail to function properly.

(2) Performance Cookies

Performance Cookies are used to count visits and traffic sources and to assess and improve the performance of the website. They enable us to identify the most popular pages and understand browsing flows. If a User does not permit these cookies, we will not be able to understand when the User visited the site and will be unable to measure site performance. This information is ordinarily aggregated and processed anonymously.

(3) Functional Cookies

Functional Cookies are used to enhance website functionality and provide personalization, such as retaining user settings and enabling video playback. They are set by the Company or by third-party providers that provide additional functions on Company Website. If a User does not permit these cookies, some or all of these functions may not operate properly.

(4) Targeting Cookies

Targeting Cookies may be set through the Company Website by our advertising partners and other parties. These companies use the cookies to build a profile based on a User’s interests and to display more relevant advertisements on other websites. Although the cookies do not directly store Personal Information, they uniquely identify the User’s browser and device. If a User does not permit these cookies, the advertisements displayed will be less targeted.

(5) Social Media Cookies

Social Media Cookies are cookies used in connection with plug-ins and similar features for Users’ use of social media. When a User clicks a social media plug-in button on the Company Website, information concerning access to the Company Website is transmitted to the relevant social media server. The transmitted information may be used in association with the User’s account information on the relevant social media service.

4. Cookie Settings and Disabling Cookies (Opt-Out)

(1) Selection through the “Cookie Settings” Menu

The Company Website provides a consent management platform (CMP) that allows Users to choose whether to permit or reject cookies based on their consent. Users may freely permit or reject each category of cookies, and may withdraw or modify their consent at any time, through the “Cookie Settings” link located in the footer or elsewhere on the Company Website.

(2) Browser Settings

Users may change their browser settings to accept or disable cookies. Users may also delete cookies from their devices through their browsers. Please refer to the help menu of the browser that you use for detailed instructions.

5. Information Transmitted, Recipients and Purposes of Use

To improve the convenience of the Company Website, analyze access, and deliver advertising optimized to customers’ interests, the Company Website transmits Users’ browsing information (including device information and browsing history) to the external business operators listed below.

In accordance with the amended Telecommunications Business Act, which took effect in June 2023, details of the recipient business operators, the information transmitted, and the purposes of use are provided below.

* If a User opts out, certain functions of the Company Website may become unavailable.

* Cookies may also be disabled through browser settings. Please see Section 4(2) above for instructions.

* A smartphone advertising identifier may be reset or disabled through the device settings.

6. Use of Advertising Delivery Services Provided by Third Parties

The principal access analytics and advertising delivery services used on the Company Website (including Google, Meta and LY Corporation) require notice of their data collection mechanisms and opt-out methods in accordance with the terms of use and privacy policies of the respective providers. For details of each service’s handling of data, or to disable or opt out of data collection and advertising delivery, please see the guidance provided by each company below.

(1) Google Analytics

The Company Website uses Google Analytics to collect information concerning Users’ access and may use that information for purposes such as providing notices based on Users’ interests. Although access information is collected anonymously and does not by itself identify an individual, Google may associate it with the Google Account information of Users who have consented to ad personalization. The Company uses the collected information for purposes including analysis to improve its services and advertising delivery.

For information concerning the collection and handling of information through Google Analytics cookies, Google Inc.’s purposes of use, the privacy policy applicable to its services, and opt-out methods, please see the following:

The Google Analytics advertising features implemented by the Company are as follows:

• Google Analytics Remarketing
• Google Display Network Impression Reporting
• Google Analytics Demographics and Interest Reporting
• Integrated services that require Google Analytics to collect data for advertising purposes (including the collection of data through advertising cookies and identifiers)

(2) Meta Ads

The Company may use cookies, pixels, web beacons and other storage technologies from third parties, including Meta, to obtain or receive information from the Company Website, other places on the Internet, and third parties including Meta, and may use that information for measurement services and for targeting and delivering advertisements.

For information concerning how Meta Ads work, Advanced Matching for Web, and opt-out methods, please see the following:

(3) LY Corporation

The Company Website uses an advertising delivery service provided by LY Corporation. In connection with that service, LY Corporation may collect and use information concerning Users’ visits and behavioral history through cookies and similar technologies. Information concerning visits and behavioral history obtained by LY Corporation is handled in accordance with its Privacy Policy.

Users may stop the use of collected information concerning visits and behavioral history for advertising delivery through the opt-out method provided by LY Corporation. For information concerning data handling and opt-out methods, please see the following:

7. Non-Application to Third-Party Websites

This Cookie Policy does not apply to the privacy or other practices of third-party websites linked from the Company Website. The Company assumes no responsibility for the content or operation of such third-party websites.

8. Amendments to This Cookie Policy

The Company may change or amend this Cookie Policy without prior notice in order to improve Users’ convenience or respond to changes in laws and regulations, social conditions, the technologies used, or other circumstances. We recommend that Users periodically review the latest version of this Cookie Policy.

Contact Information

For inquiries concerning this Cookie Policy, please contact:

Corporate Planning Division
JR East Marketing & Communications, Inc.
1-5-5 Ebisu-minami, Shibuya-ku, Tokyo 150-8508, Japan

Inquiry Form

Last updated: November 1, 2026